Privacy Policy

Last updated and effective, November 19, 2019

This Privacy Policy governs the manner in which Loupe It LLC (“LOUPE IT,” “we,”
“our,” or “us”), the owner and operator of CUSTOMJEWELRY.COM custom jewelry
and services (“Services”), collects, uses, maintains and discloses personally identifiable
information (“Personal Information”) collected from users (collectively, “Users,” or “their”
and individually, a “User,” “you,” or “your”) of the website, related LOUPE IT websites and applications, and all products and services offered by LOUPE IT, (collectively, the “Site”). If you are using the Site within the scope of your employment or on behalf of another entity, you represent and warrant that you are authorized to accept this Agreement on such employer’s or entity’s behalf.
Users generally include anyone that visits or uses our Site, including the owners, operators,
and employees of jewelry manufacturers; We may mention jewelry manufacturers or Customers separately from Users, where appropriate.

I. Your acceptance of these terms
By using this Site, all Users signify that they have fully read and accept this Privacy Policy.
If you do not agree to this Privacy Policy, please do not use our Site. Your continued use of the
Site following the posting of changes to this Privacy Policy will be deemed your acceptance of
those changes.
Our Services are designed and targeted to U.S. audiences and are governed by and operated
in accordance with the laws of the U.S. If you are not a U.S. citizen or do not reside in the U.S.,
you voluntarily consent to the collection, transfer, use and disclosure of your Personal
Information to the U.S. You also agree to waive any claims that may arise under your own
national laws.
II. Your California privacy rights
California residents that have an established business relationship with LOUPE IT are entitled by
law to ask LOUPE IT once a year for LOUPE IT’s opt-out and out-in policies of sharing Customer Personal
Information with other companies (including our Affiliates, companies that are related to LOUPE IT by
common ownership or control) for their own marketing purposes. OUR POLICY IS
CLEARLY STATED HERE: LOUPE IT does not share any Personal Information with Affiliates
or third parties for their own marketing or advertising purposes.

Please send Customer’s written request via email or postal mail following the instructions
below. LOUPE IT will not accept requests via the telephone or facsimile. LOUPE IT will not respond to
requests that are not labeled or sent properly, or do not have complete information.
• For all requests, include your full name, street address, city, state and zip code.
• In your email request, you must state “Re: Your California Privacy Rights” in the subject
line and send your email to support@
• In a postal request, you must send a letter or post card to:
1011 Camino Del Rio South Suite 500
San Diego, CA. 92108
Attention: Privacy Administrator/Your California Privacy Rights
This Privacy Policy does not cover the use of cookies or other such tracking technology by
any non-affiliated third parties, and LOUPE IT is not responsible for their privacy policies and
practices. Non-affiliated third parties are independent from us and if you wish to receive
information about your disclosure choices or stop communications from such third parties, you
will need to contact those non-affiliated third parties directly.
III. Personal Information
Personal Information is the information a User provides to the Site voluntarily or passively
and which is directly associated with or reasonably linked to a specific person, computer or
device. We may collect Personal Information in a variety of ways, including, but not limited to,
when Users visit our Site, register on the Site, fill out a form, conduct a transaction with a Jewelry
Owner, and in connection with other activities, services, features or resources we make available
on our Site. Users may be asked for first and last name, name of company, email address, postal
address, and landline and/or mobile phone number. A Jewelry Owner will also request information
related to a Customer’s service as applicable, without limitation, collecting contact information,
photos/videos and/or PDFs related to your service. LOUPE IT LLC may also collect a Customer’s
credit/debit card account number or other financial data for processing payments via our secured
Site or remotely via our secured online payment app. Users may also visit our Site anonymously
and can always refuse to supply Personal Information, except that it may prevent them from
engaging in certain Site-related activities and hinder certain operations.
IP address and other persistent device identifiers such as cookies, plus the nature of any of
User devices or other personal property using the Site, and web-browsing or app usage history
are traditionally classified as Non-Personal Information but could be classified as Personal
Information when such information is either 1) linked to a specific person, computer or device;
2) is required by applicable law to be classified as Personal Information; or 3) is combined with
other Personal Information.
IV. Non-Personal Information

We may collect non-Personal Information about Users whenever they interact with our Site.
Non-Personal Information may include an IP Address, the browser name, the type of computer
and technical information about Users means of connection to our Site, such as the operating
system and the Internet service providers utilized and other similar information.
We may share generic aggregated demographic information regarding Users not linked to
any individual User with our business partners, trusted Affiliates, Jewelry Manufacturers and advertisers
for the purposes outlined below. Such generic information cannot identify a specific User.
Our Site may use “cookies” to personalize and enhance User experience. Cookies alone do
not contain Personal Information unless you or a third party gives us Personal Information which
may be linked to the data in the cookie. For example, we may use a cookie to remember your
password and Login when accessing your profile on the Site, or a Customer’s service
A User’s web browser places cookies on the User’s hard drive for record-keeping purposes
and sometimes to track information about them, such as passwords or a Login.
You may choose to set their web browser to refuse cookies, or to alert you when cookies are
being sent. If they do so, note that some parts of the Site may not function properly.
V. How we use Personal Information
LOUPE IT uses Users’ personal information for the following purposes:
– To communicate with you
We will communicate with a User, and a Jewelry Manufacturer will communicate with their
Customer, if the User/Customer has provided his/her email address, or residential or
mobile phone number as part of a transaction with us or a Jewelry Manufacturer, the
User/Customer has provided his/her prior express consent to email or call/text the
User/Customer about the use of the Site or product improvements or upgrades, and other
related-transactional information about User/Customer’s service. We may also contact a
User/Customer via postal mail for the same reasons.
: – To improve customer service and communicate
Information Users provide helps us respond to customer service requests and support
needs more efficiently.
– To personalize user experience
We may use information in the aggregate to understand how our Users as a group use the
services and resources provided on our Site.
– To improve our Site
We may use aggregate information and feedback you provide to improve our products
and services.
– To process payments
We may use the information Users/Customers provide when placing an order to provide
service to that order. We do not share this information with other third parties except to
the extent necessary to provide the service and complete the transaction.

VII. How we protect Personal Information
We adopt reasonable data collection, storage and processing practices and security measures to
protect against unauthorized access, alteration, disclosure or destruction of your Personal
Information, transaction information and data stored on our Site. All data, including sensitive and
private data exchange (such as credit/debit card numbers) between the Site and its Users is
transmitted over a SSL secured communication channel and is encrypted and protected with
digital signatures. Payment information is also submitted via a secured gateway under the
direction of the Jewelry Manufacturer and directly transmitted to a secured third party payment processing

VIII. How we share Personal Information
We do not sell, trade, or rent Users’ Personal Information to third parties for marketing or
advertising purposes. We will share a User’s Personal Information in the following

● To Our Jewelry Manufacturers. Jewelry Manufacturers who engage LOUPE IT’s services will have access to any of their Customer’s Personal Information and non-sensitive Personal Information the Jewelry Manufacturer submits to our Site, including interaction with the Customer.

● To Our Affiliates. LOUPE IT may rely on various affiliated entities in order to provide the
Service to Customers. LOUPE IT may share Personal Information and Non-Personal
Information with any of its Affiliates for business, operational, and/or LOUPE IT’s own
promotional, marketing and advertising purposes.

● To Operational Service Providers: LOUPE IT and its Affiliates may contract with other
companies and people to perform tasks or services on LOUPE IT’s behalf and need to share
Personal Information to provide products or services to Users and/or our Shop
Owners. For example, we may use a payment processing company to receive and
process a Jewelry Manufacturer’s ACH or credit card transactions, or we may contract with
third parties to assist a Jewelry Manufacturer to make remote payments from its Customers
using the Jewelry Manufacturer’s own computer and browser. We do not grant our Operational
Service Providers any right to use the Personal Information we share with them
beyond what is necessary to assist LOUPE IT or a Jewelry Manufacturer.

● For Business Transfers/Restructuring: LOUPE IT may choose to buy or sell assets, or
LOUPE IT may sell assets or be sold. Also, if LOUPE IT (or LOUPE IT’s assets) are acquired, or LOUPE IT
goes out of business, enters bankruptcy, or goes through some other change of
control, including restructuring, re-organization or financing arrangements, Personal
Information would be one of the assets disclosed, transferred to or acquired by a third

● For Protection of LOUPE IT, and Our Affiliates, Employees, Operational Service
Providers, Users, Shop Owners and Public Safety: LOUPE IT reserves the right to
access, read, preserve, and disclose any Personal Information LOUPE IT has access to if
LOUPE IT believes doing so will implement and/or enforce our Terms of Service
Agreement, Privacy Policy, or to protect our Site and company assets; protect the
interests, rights, property, and/or safety of LOUPE IT or our Affiliates, Shop Owners and
their Customers, employees and officers/directors, shareholders, Operational Service
Providers, agents, representatives, third party licensors or suppliers, or the general

● When Required by Law or in Response to Legal Process: LOUPE IT reserves the right
to access, read, preserve, and disclose any Personal Information to which LOUPE IT has
access if LOUPE IT is required by law, regulation or legal process to do so, or if LOUPE IT has a
good faith belief that LOUPE IT is required by law, regulation or legal process to do so.
IX. How Users can review, modify, update or delete their Account
Users that register on the LOUPE IT Site may review, modify, or update their Account, and delete
their Account from active status by logging into the,
then navigating to Settings -> Account Settings where the shops account may be updated. Jewelry Manufacturers must contact LOUPE IT directly via email, support ticket or live chat to de-activate their Account. We will not delete the Account in full, nor any Personal Information associated with the Account, given the need to preserve business records and transactions for legal purposes. We will retain Account information for at least two (2) years.

X. Third party websites
Users may find advertising or other content on our Site that link to the websites and services
of our Affiliates, Jewelry Manufacturer s, partners, suppliers, licensors and other third parties.

You understand, acknowledge and agree that we do not control the content or links that appear on
these websites and are not responsible for the practices employed by websites linked to or from
our Site. In addition, these websites or services, including their content and links, may be
constantly changing. These websites and services may have their own privacy policies and
customer service practices. Browsing and interaction on any other website, including websites
which have a link to our Site, is subject to that website’s own terms and policies.
XI. Changes to this Privacy Policy
LOUPE IT has the discretion to update this Privacy Policy at any time. When we do, we will revise
the updated date at the bottom of this page and we may post a notice on our Site. We encourage
Users to frequently check this page for any changes to stay informed about how we are helping
to protect the Personal Information we collect. You understand, acknowledge and agree that it is
your responsibility to review this Privacy Policy periodically and become aware of modifications
unless a more enhanced notice is required by law.
XII. Contacting us
If you have any questions about this Privacy Policy, the practices of this Site, or your
dealings with this Site, please contact us at:

1011 Camino del Rio S
San Diego, CA 92108
Copyright © 2018 Loupe It LLC – All Rights Reserved